Our Philosophy

At Branch View, we never lose sight of not only are we in the cattle business, but in the BEEF business. The consumer ultimately controls the price of a steer. Every aspect of the Branch View operation is focused on producing an outstanding beef product in the most efficient manner. It all starts with the Angus cow. This animal is expected to grow to an acceptable weaning and yearling weight, breed on time, calve unassisted around her second birthday, rebreed within 90 days, raise a calf that is more than 50% of her body weight, and repeat the process over and over and over.

We are constantly selecting from within our herd and looking at other herds for outstanding individuals from great cow families. We use many of the popular A.I. bulls in the breed, but we use those bulls that fit our breeding goal: to produce a fertile, functional, high growth animal that will have the appropriate carcass traits to perform on today’s grid markets. We primarily use proven bulls that have several calf crops, preferably with daughters in production.

The American Angus Association has given us a great suite of EPDs. It is possible to select for over 20 different traits, but phenotype is not measured by EPDs. We constantly apply selection pressure for structural correctness, muscling, femininity in cows, and masculinity in bulls.

Most people in our part of the country are concerned only with pounds. As the beef business moves forward, carcass traits are going to be an increasing portion of the cattle equation. High-quality beef sells for more dollars. Many producers are receiving premiums because of their attention to carcass traits. While not the primary selection criteria, our cow herd is well above breed average for these traits.

Our focus is not to produce bulls or cows...but to produce functional animals that will work wherever they are utilized. A female that raises a good calf every 365 days; athletic bulls that produce consistent offspring; or a steer that gains in the feedlot, then grades on the rail.

We keep learning and trying. Not every attempt works to perfection...but we have learned, when it works, improve and repeat the process over and over and over.

930 Old Liberty Loop Box 327 Hustonville, KY 40437 Phone: 859-238-0771 Fax: 606-346-2127 E-mail: jamescoffey@Branchviewangus.com
Home Philosophy Industry Involvement History Herd Sires Donors For Sale Contact Us	Our Philosophy At Branch View, we never lose sight of not only are we in the cattle business, but in the BEEF business. The consumer ultimately controls the price of a steer. Every aspect of the Branch View operation is focused on producing an outstanding beef product in the most efficient manner. It all starts with the Angus cow. This animal is expected to grow to an acceptable weaning and yearling weight, breed on time, calve unassisted around her second birthday, rebreed within 90 days, raise a calf that is more than 50% of her body weight, and repeat the process over and over and over. We are constantly selecting from within our herd and looking at other herds for outstanding individuals from great cow families. We use many of the popular A.I. bulls in the breed, but we use those bulls that fit our breeding goal: to produce a fertile, functional, high growth animal that will have the appropriate carcass traits to perform on today’s grid markets. We primarily use proven bulls that have several calf crops, preferably with daughters in production. The American Angus Association has given us a great suite of EPDs. It is possible to select for over 20 different traits, but phenotype is not measured by EPDs. We constantly apply selection pressure for structural correctness, muscling, femininity in cows, and masculinity in bulls. Most people in our part of the country are concerned only with pounds. As the beef business moves forward, carcass traits are going to be an increasing portion of the cattle equation. High-quality beef sells for more dollars. Many producers are receiving premiums because of their attention to carcass traits. While not the primary selection criteria, our cow herd is well above breed average for these traits. Our focus is not to produce bulls or cows...but to produce functional animals that will work wherever they are utilized. A female that raises a good calf every 365 days; athletic bulls that produce consistent offspring; or a steer that gains in the feedlot, then grades on the rail. We keep learning and trying. Not every attempt works to perfection...but we have learned, when it works, improve and repeat the process over and over and over.